Market intelligence that keeps its reasoning

Know what changed.
See what it changes.

MarketKeel is a market-intelligence and consulting-led decision system for strategy, commercial, M&A, and advisory teams. It keeps the evidence and analysis behind each market view, then turns that record into a concise decision brief.

Dated evidenceVersioned analysisExplicit unknowns
Public evidence sampleThermoplastics & polymer conversion
Directional view · July 2026
The current call

Resin costs moved faster than packaging prices.

Resin producer prices rose 10.7% year over year while plastic-packaging prices rose 7.5%. The 3.1-point gap points to input-cost pressure if it persists.

Why it matters

Downstream pricing trailed the input index; company-level margin exposure is not established.

Revisit the view when

The gap changes for two or more months, feedstocks move sharply, or a major capacity event occurs.

  1. 01
    ObservedComparable public evidenceBLS resin and packaging producer-price indexes · July 2026
  2. 02
    CalculatedA 3.1-point transmission gapPackaging year-over-year change minus resin year-over-year change · formula v1.0.0
  3. 03
    InterpretationDirectional input-cost pressureA market-level signal—not a company margin, contract price, or trade recommendation
  4. 04
    UnknownThe evidence needed before actionContract prices, operating rates, freight, inventories, demand, and company disclosures
Source: U.S. Bureau of Labor Statistics · preliminary series may be revisedCheck the work
01

Capture the evidence

Keep the source, period, definition, quality state, and rights boundary with each observation.

02

Test the analysis

Separate reported facts, deterministic calculations, interpretation, assumptions, and unknowns.

03

Make the call

Turn the supported view into implications, scenarios, triggers, and the next diligence action.

04

Preserve the view

Save the dashboard and brief version so the next review begins with context instead of a blank page.

The MarketKeel difference

The brief is the output.
The ledger is the difference.

Search results and static reports lose the reasoning between reviews. MarketKeel keeps the source record, the analysis boundary, and the saved decision view together—so the next question starts with what the team already knows and what it still needs to prove.

Evidence ledger

What was observed?

Source, date, period, unit, definition, revision state, quality, and rights stay attached.

Analysis ledger

How did the view form?

Calculations, interpretations, assumptions, scenarios, contradictions, and unknowns stay distinct.

Decision history

What did the team decide?

Saved dashboards and brief versions preserve the rationale and the trigger for another review.

One evidence base, different decisions

Built for teams that have to explain the call.

01Commercial and operations

Protect the operating plan

Connect pricing, demand, supply, trade, and operating signals to the thresholds that change a forecast, inventory position, or customer plan.

What moved enough to change the plan—and who owns the next check?
02Strategy and M&A

Pressure-test the thesis

Structure market attractiveness, target fit, value pools, concentration, scenarios, and the diligence gaps that still matter.

Which assumption needs evidence before we advance, reprice, or pause?
03Research and advisory

Keep the reasoning inspectable

Give executives, advisers, and investment-research teams the same evidence with role-specific implications and explicit limits.

What supports the view, and what would disconfirm it?

Investment-research views support diligence and thesis review. MarketKeel does not recommend buying or selling a security and does not provide investment, legal, tax, or accounting advice.

Start with something concrete

See the proof before you create a profile.

Live public sampleThermoplastics & polymer conversion

Is U.S. plastic packaging holding its price against resin costs?

Dated public pricing · transparent calculation · explicit evidence limits

Read the complete sample brief
Research frameworkIndustrial automation

Which segments combine durable growth with defensible switching costs?

Market structure · installed base · recurring revenue · strategic buyers

Bring a market decision
Product state

Clear about what works now—and what does not.

Market coverage is earned one evidence layer at a time. A framework is a useful starting point, not a claim that a market is live or decision-ready.

Read the foundation status
Available
Live public sample briefDated BLS observations and a versioned deterministic calculation.
Private beta
Guided market workspaceDashboards, scenarios, Consultant questions, and saved brief versions.
Limited beta
Connected public evidenceSelected chemical and operating evidence; coverage varies by market.
Framework
70 research starting pointsMapped market structure and evidence plans are not current coverage.
Gated
External publication and premium evidenceRequires rights, claim review, entitlements, and an approved release workflow.
Unavailable
Automatic delivery and universal live coverageNot part of the current product promise.
Start with the evidence

See the decision system
through a real market question.

Read the public sample, inspect the calculation and limitations, then decide whether a private beta workspace fits your recurring decision.